Download PDF The Power of Facebook - Take It or Leave It

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This is the free edition - 84 pages - of "Take it or Leave it - The Power of Facebook", For all users who want to know what Facebook does with us.
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From tinkering to Facebookaholism 9. CIA, police and cybercrime The boss and his competition How does Facebook become our friend? Peter Olsthoorn, Dutch journalist, combines his backgrounds in history, information technology, business and social sciences with a sharp, critical view on our online habits of today. Peter is a happy professional user of the Internet since Read more Read less.

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Kindle Cloud Reader Read instantly in your browser. Product details File Size: March 10, Sold by: Share your thoughts with other customers. Write a customer review. Showing of 2 reviews. Top Reviews Most recent Top Reviews. There was a problem filtering reviews right now. Please try again later. Kindle Edition Verified Purchase. Peter Olsthoorn, a Dutch journalist, researched Facebook thoroughly and looks at the phenomenon as a psychologist, a sociologist, a philosopher, a business journalist and it doesn't stop there.

He certainly made me think and gave me some new perspectives. Shouldn't we all know a little bit more about Facebook as we use it so massively?

The Power of Facebook Take it or Leave it | Free Edition! | The Power of Facebook

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  • How to Become a Manufacturing Engineer. The end of facebook English version. Getting Back in the Game. Military Ethics and Virtues. How to write a great review. The review must be at least 50 characters long. The title should be at least 4 characters long. Your display name should be at least 2 characters long. At Kobo, we try to ensure that published reviews do not contain rude or profane language, spoilers, or any of our reviewer's personal information. You submitted the following rating and review.

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    Item s unavailable for purchase. Please review your cart. You can remove the unavailable item s now or we'll automatically remove it at Checkout. Continue shopping Checkout Continue shopping. Chi ama i libri sceglie Kobo e inMondadori. Buy the eBook Price: You can always get your message in front of the people who are most likely to want your products or services. You only pay to reach the most valuable potential customers. Download a free guide that teaches you how to turn Facebook traffic into sales in four simple steps using Hootsuite.

    These simple ads are great way to get started with Facebook advertising. You can create one with just a few clicks by boosting an existing post with a photo from your Facebook Page. For example, you might think socks are a pretty ho-hum product, but Happy Socks puts them in surprising contexts to create fun Facebook photo ads. Video ads can show your team or your product in action, or they can simply be aspirational.

    The video in this ad from Noom says nothing specific about the service itself, but provides clear motivation to learn more. A carousel ad uses up to 10 photos or videos to showcase your product or service. You can use this format to highlight different benefits of one product, a number of different products, or even use all the photos together to create one large panorama image, like this:.

    The Game Against Downtime. Each pane in the carousel ad showed one card from the game, which is modeled after Cards Against Humanity but with an IT theme. The result was a 51 percent lower cost per lead compared to ad campaigns they had run in the past. Slideshow Facebook ads offer an easy way to create short video ads from a collection of still photos or existing video clips.

    They have eye-catching motion, just like videos, but use much less bandwidth, so they load well even for people on slow internet connections.

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    You can also add text and music. These ads, which are offered only for mobile devices, allow you to showcase one or more products that customers can click to buy.

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    Collection ads pair with Instant Experiences more on those below to allow people to buy your products without ever leaving Facebook. This makes online shopping easy when people are on-the-go and may not have a great internet connection. Instant Experience ads used to be called Canvas. Philosophy used lead ads to promote product samples in the UK, generating more than 9, leads.

    Dynamic ads allow you to promote targeted products to the customers who are most likely to be interested in them.

    Reward Yourself

    For instance, if someone has visited a product page or placed a product in their shopping cart on your website, but then abandoned the purchase, dynamic ads for that precise product will appear in their Facebook feed. This reminds the potential customer to complete the purchase, and can be a very effective Facebook marketing strategy. For example, after I hit my maximum number of free New York Times articles this month, I started seeing ads with a subscription offer in my Facebook news feed.

    Photo ads, video ads, carousel ads, and dynamic ads can all be set to appear in Facebook Messenger.

    Facebook tells publishers to take it or leave it

    This extra placement gives you access to the 1. When creating your ad, simply choose Messenger as the desired placement you also need to select Facebook feed. These ads feature a call-to-action button that opens a Messenger conversation with your Facebook Page, so people can have a one-on-one conversation with one of your salespeople or customer service reps. If you already have a Facebook business page and you should , you can head straight to the Facebook Ads Manager or Business Manager to create your Facebook ad campaign.

    Log into Facebook Ads Manager and select the Campaigns tab, then click Create to get started with a new Facebook ad campaign. Facebook offers 11 marketing objectives based on what you want your ad to accomplish. Choose a campaign objective based on your goals for this particular ad. Keep in mind that for conversion-oriented objectives like sales you can pay per action, but for exposure objectives like traffic and views you will pay for impressions. Some of the options you see in the next steps will vary slightly based on which objective you choose.

    You will also choose whether to turn on budget optimization. Enter your country, preferred currency, and time zone, then click Continue. At the top of this screen, you will name your Facebook ad campaign and choose which Page to promote.