Guide A Basic Guide to Marketing

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Many tools like Survey Monkey offer suggestions for how to word certain demographic questions to ensure you get the most accurate responses and avoid any confusion. This is how James Heaton, writing for Tronvig Group , puts it: First, they help force the creators to get into character.

Specificity is a good way to push the process deep enough to facilitate genuine understanding of the thoughts, feelings, and behaviors of your customers.

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Second, it can help you find previously undetected tactical opportunities for your product, service, or institution. Where does your product or service constructively intersect with what Sally does or what Sally cares about? Once uncovered, these are very valuable insights. Expressed visually, diving deep into personas can be the catalyst that turns a crude sketch into a true portrait.

Actual customer interviews will be helpful in determining the objectives here. While coming up with these goals and challenges, you can also identify the ways in which you can help customers meet these goals and overcome the challenges. Your intuition here will be helpful.

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Try to put yourself in the shoes of your customer and approach the solution with empathy. Consider what common objections arise for them during the sales process. What might keep this customer from closing the deal? Then brainstorm ways you can help.


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This part is all up to you! Put your knowledge and information to use and determine the best ways to meet the needs of each type of customer. Are you a complete social media service? An enterprise customer management tool? Then your elevator pitch can go into detail and set a consistent message on how to sell to this customer.

The basic marketing persona template

As mentioned above, marketing personas will vary from company to company, and each place will be unique. There will, of course, be similar themes that run throughout all personas. There are lots of neat examples online where companies have shared one of their own marketing personas. Here are a few shared by Hubspot and Buyer Persona.

Marketing personas will help you identify with your audience and better solve their problems.

The Complete, Actionable Guide to Marketing Personas

Here at Humanlytics, we write a LOT! Feel free to leave a comment asking for a particular topic to be explored or addressed!

This article was produced by Humanlytics. Looking for more content just like this? Marketing is fundamental to small business success. Doing it right means promoting your product and service to the right target audience in a compelling way. This will make your customers want to buy from you, which is the end goal of every business. But in the age of the Internet, marketing has to exist in more than just newspapers and magazines — it has to be online, as well.

However, having a website helps to connect your business when people are searching online, and makes it more likely that your business will be discovered.

But if you can budget for the expense, it may be better to have a professional web developer build a website for you, as there are a lot of factors that you have to take into account, such as search engine optimization SEO. When deciding on your URL or domain, try to include your business name and a word that describes what you do — this will help you get found. People research buying decisions online. Having a well optimized website is the best option to making sure your target audience can find you on the web.