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As China Goes, So Goes the World: How Chinese Consumers are Transforming Everything. The People's Republic is buying into Western.
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Lists with This Book. This book is not yet featured on Listopia. Mar 09, Eric rated it really liked it. An informative look at the rapid transformation of the Chinese economy and culture since its opening up. For example, the sudden explosion of car culture in China helped me to understand the apparent lack of driving laws they exist but don't seem to matter much , the constant traffic, and the indifference of pedestrians to oncoming traffic.

What I like best is that Gerth, like Jonathan Watts, is quick to note the West's complicity in the ever-worsening environmental problems in China, foregoing An informative look at the rapid transformation of the Chinese economy and culture since its opening up. What I like best is that Gerth, like Jonathan Watts, is quick to note the West's complicity in the ever-worsening environmental problems in China, foregoing any simplistic expressions of superiority. Jan 19, Adil albalushi rated it really liked it.

Aug 17, Shilpi Jain rated it really liked it. May 22, Weibo Xiong rated it really liked it Shelves: Ask someone how China should reform its economic model in order to avoid a hard landing. Chances are that you will hear something like "a switch from investment and export-driven model to a consumption-driven one. Indeed, this remedy makes sense for a rebalancing.

China Digital Landscape Transformation

Does one really know Ask someone how China should reform its economic model in order to avoid a hard landing. Does one really know what China's consumers look like nowadays, apart from dry statistic numbers? What differences of consumption are there compared to twenty or thirty years ago? And how China's consumers will evolve in the future?


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A reform favouring more consumption is less likely to succeed if it failed to understand what it is addressing. Regarding the questions mentioned above, Mr Karl Gerth provides detailed facts, numbers, and insights about China's consumers, as well as relevant economic implications. Mr Gerth's life experiences in China decades ago also allowed him to be very familiar with everything about Chinese people, from their language, characteristics, behaviours, to likes and dislikes.

Mr Gerth's analyses help reinforce my views in several aspects. First, a consumer economy is maturing in China, no matter whether the government stimulates people's spending or not. The boost to a sustainable economic growth is resilient and is on the way. The size of this gap means that as China's consumers are catching up, there would be enough room to shrug off burdens of other economic engine such as investment and exports.

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So in my view, recent gloomy outlook due to poor trade and investment figures ignores the potential of private consumption and is thus a bit overblown. Second, the government seems a bit arrogant when it pledges to "direct" the consumption. This may work under a centrally-planned economy. But as Mr Gerth convincingly points out, it is difficult for the government to do two things at one time: Micromanagement and rigid planning were not recipes for China's reform success in the ss; they should not be this time, either. Third, more should be done by the government in improving the market infrastructures.

For example, it should protect consumers against fake and poor-quality products. Meanwhile, the government should reassure firms' innovative motivations by cracking down on violations of intellectual property rights.

As China Goes, So Goes the World: How Chinese Consumers Are Transforming Everything

Here is one suggestion to Mr Gerth, however. The book is full of numbers, but most of them lack relevant sources. This makes readers less confident about related arguments based on those figures. Perhaps Mr Gerth could consider putting the sources in footnotes, which seems to be a standard practice.

All in all, this is an excellent introduction to China's consumer economy. Aug 15, Julian Saunders rated it really liked it. It is the by product of a culture that produces so many fakes- people cannot be sure that they are buying the real thing and so they cannot be certain of consistency and reliability. Relability and consistency is the bedrock of any brand — without it you have nothing to build on Result: Chinese brands are weak and the government tries to support them …….

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Lenovo in points the way to the immediate future….. Aug 18, Dina P. This book is an eye-opening for me. How China in a couple of decades could turn the world, economically. How the strategy of The West European and USA to encourage China to consume more has backfired, because the more China consume, the more they produce, and the more they export. Additionally, the deep culture and creative mind has created countless fake products, which of course affected the income of the patent holders. The local governments are not willing to entirely ban the production of This book is an eye-opening for me.

The local governments are not willing to entirely ban the production of those fakes because it will cause massive unemployment. And of course, those production and consumerism in China has environmental implications: Maybe that's why recently The West seems to eagerly try to stop China's export and development.

Sep 12, Dominique rated it it was amazing. The book was well written and to the point.

But what I liked was something else: Though I feel like I have a better glimpse of Chi The book was well written and to the point. Though I feel like I have a better glimpse of China from reading the book and I've been to China twice, so this isn't my first glimpse In recent times, Chinese government officials, business leaders, and academics have urged domestic companies to climb the value-added chain by developing technology and owning globally competitive brands.

However, such activity also promotes brand nationalism, which can preempt foreign trade.

Karl Gerth (Author of As China Goes, So Goes the World)

Additionally, foreign firms in China are forced to adapt international brands to local tastes, which results in market segmentation and failures in standardized mass production. The most significant reason, Gerth argues, is due to an irresolvable tension between national and local interests. This means although the national government tries to enforce intellectual property rights, localities have a greater interest in producing fakes as it helps to finance local industries under the pressure of decreased national subsidies for state-owned enterprises.

More importantly, the safety concern created by Chinese counterfeits is making consumer life in China unpredictable. If you would like to authenticate using a different subscribed institution that supports Shibboleth authentication or have your own login and password to Project MUSE, click 'Authenticate'. View freely available titles: Book titles OR Journal titles.

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