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Social Cognition: Understanding Self and Others and millions of other books are available for Amazon Kindle. Gordon B. Moskowitz (Author) Gordon B. Moskowitz, PhD, was drawn to social psychology as an undergraduate at McGill University.
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While the text's coverage is sophisticated and comprehensive, synthesizing decades of research in this dynamic field, every chapter brings theories and findings down to earth with lively, easy-to-grasp examples. Show sample text content.

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The conclusion was that the unusual length of the words attracted attention. This increased attention led to increased memory for these words, and the subsequent assumption that if these words were more memorable, they must have been seen more frequently. In actuality, these words were presented in pairs no more often than any other pair of words. Hamilton and Gifford argued that similar processes account for why members of a majority group associate. Macrae, Hewstone, and Griffiths replicated this point, using social stereotypes as the categories that participants used in making their judgment, and behaviors congruent or incongruent with these stereotypes as the descriptions of the person.

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Self concept, self identity, and social identity

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Social cognition : understanding self and others

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A primary focus of this research examines unconscious influences on our impressions of others. For example, the unconscious nature of stereotyping causes people - "I am a social psychologist whose research interests examine thought processes that occur effortlessly and unconsciously, which nonetheless direct how we perceive the world often without us realizing we have been influenced in any way.

For example, the unconscious nature of stereotyping causes people -- even egalitarian-minded people -- to be influenced by stereotypes without them realizing it. This leads to questions regarding how people can control stereotypes from a ever entering the mind and b influencing evaluations and actions toward others. I also have an interest in more general types of "snap judgments" people make when hearing about, meeting, or observing others. These types of preconscious social judgments lead not only to questions regarding the "automatic" nature of human inferential processes, but the extent to which such unconscious operations can be controlled.

My research has also focused on the issue of minority influence, examining how and when a person in the minority can persuade the majority. I also have a continued interest in creativity, especially in how creativity relates to stereotyping and egalitarianism, and the role of consciousness more precisely, the benefits of removing consciousness in creative pursuits.

This underscores a more general interest in consciousness and how lacking consciousness can often benefit goal pursuit more generally.

Social Cognition: understanding self and others by Moskowitz, Gordon B

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