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PDF | The Agenda for Successful New Product Development New Product Success Equation: Building Success into the New Product.
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Up-to-date solutions for chemical and physical changes during food processing and storage are discussed. This book explains how to apply barrier technology in food production to improve product stability and the possibilities of modelling and statistics in food product design are elaborated. Attention is given to Life Cycle Assessment as a method to determine the environmental impact of a food from cradle to grave in view of corporate social responsibility of today's food manufacturers.

Integrated Approach to New Food Product Development (Electronic book text)

As proper packaging of food is imperative to maintain product quality, an overview of innovative options and their implications is given. A separate chapter is dedicated to explaining how to manage all the knowledge that is required to successfully design food products. The book is completed by a case study that describes the development of a ready-to-eat meal from a consumer perspective Comments There are no comments yet. De Ligny, and M. Chef Formulation and Integration: Howard Moskowitz is president of Moskowitz Inc.

An integrated approach to new food product development

Moskowitz is an experimental psychologist in the field of psychophysics and inventor of world-class market research technology. Tim Straus is an innovative marketing specialist experienced in the development of new products, new distribution channels and the set-up of new ventures within food organizations. For 25 years, he has applied his unique combination of marketing talents to help a full range of companies grow existing lines and successfully enter new categories.


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  2. Food product design. An integrated approach (2nd edition completely revised).
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    An Integrated Approach to New Food Product Development | Taylor & Francis Group

    Description New products often fail not because they are bad products, but because they don't meet consumer expectations or are poorly marketed. Proven Approaches from Industry Experts The book introduces The Success Equation based on the interrelationship of the key tasks critical to defining and executing for new product success.

    Combines Solid Theory with Actual Marketing Practice The text blends academic, ivory tower research with the experiences of seasoned, real market practitioners, which when combined, provide the tools for successful new product innovation.